The story behind PMDN
Sooo, it didn’t start with a lifelong dream of
"I want to run my own design studio"
Honestly, PMDN began while I was navigating burnout and questioning what I wanted creative work to feel like.
I’d spent ten years working across brand, digital, campaigns and social content, including seven years as part of a busy in-house creative team.
I still loved design and solving creative problems. I just knew I wanted to do it differently: with more thought, more collaboration and enough space to make considered creative decisions.
Everything I’d learnt, used differently
Those 10 years taught me that good creative doesn’t begin with jumping straight into design.
It begins with understanding the bigger picture: what you’ve built, what’s changing and what the creative genuinely needs to help you do next.
That thinking became PMDN, a studio created to support founders like you, who have built something themselves and are ready for their brand identity, website or wider creative output to catch up.
Not with set packages or an unnecessary list of deliverables, but with the right support for where your business is now.
A thoughtful, direct partnership
When you work with PMDN, you work directly with me.
I’ll listen to what’s going on, look at the wider picture and recommend the direction that makes the most sense. You don’t need to arrive with a perfect brief or know which service to ask for. We’ll work that out together.
PMDN exists to bring clarity, confidence and calm to the creative side of your business through tailored design, strategic thinking and creative partnership.
Maybe this is your next chapter
Whether you’re looking for a new brand identity, a website or simply someone to support the creative side of your business, let’s start with a chat.