Natasha Carr

Brand Identity  ✦  WEBSITE REFRESH

A growing business with an identity that hadn’t kept up

Black and gray promotional image with white script text reading 'Natasha Carr' and smaller capitalized text 'Advanced Beauty'.
Person holding a white card with text that says 'Natasha Carr, Advanced Beauty, Thank You! Scratch to Reveal Your Gift,' in front of a tall green houseplant with long, slender leaves.

Natasha had spent years building her business and expanding the treatments she offered.

Her original branding had done exactly what it needed to do in those early days, but it no longer reflected the experience, confidence or range of services behind the business today.

This wasn’t about replacing everything for the sake of it. It was about creating a clearer, more cohesive identity around the business Natasha had grown.

Shaping a more refined direction

The new identity needed to feel established and contemporary while retaining the warmth and personal approach at the heart of Natasha’s business.

Collage of images including a close-up of green leaves, a person receiving a facial treatment, illuminated decorative lamps, a modern kitchen, and interior decor with plants and warm lighting.
Illustration of a dotted outline of a potted plant with three leaves.

A palette of deep green, warm camel and soft neutrals brings everything together, creating a natural and considered feel without falling into the expected look of a traditional beauty brand.

Elegant serif typography brings a sense of confidence and refinement, while the NC monogram gives the brand a recognisable element that can work across smaller touchpoints.

Logo for Natasha Carr, a business offering ink, laser, and beauty services. 
Primary Logo
NC logo with the words Ink, Laser, Beauty underneath. 
SECONDARY Logo
Black initials 'NC' on a white background 
MONOGRAM
Business card for Natasha Carr, specializing in ink, laser, and beauty, with a dark green leafy background. 
PRIMARY LOGO ON IMAGE
A promotional graphic with a beige background that asks if the viewer wants to book a treatment, and includes a dark green button labeled 'BOOK NOW'. 
COLOUR PALETTE MOCKUP
A computer monitor on a white desk displays a website for Natasha Carr, a beauty and tattooing service provider. The desk has a stack of white books, a small glass jar with reed diffusers, a white plate, a keyboard, and a white mouse. To the right of the monitor, there is a glass vase with dried pampas grass and a wooden decorative object. The background wall is painted in a soft beige color.

More than a new logo

The refreshed identity was designed as a flexible system rather than a single logo.

The wordmark, monogram, typography and colour palette work together across the website, social content and printed materials, giving Natasha a cohesive foundation as the business continues to grow.

That extended to the existing website, which didn’t need a complete rebuild. Instead, the new identity was applied to its existing structure, refreshing the overall look and bringing the customer experience in line with the new brand.

VISIT NATASHA'S WEBSITE →

Natasha now has a brand that reflects the business she has built today, while giving her the flexibility to continue evolving it in the future.

The project included:

✦ Brand direction

✦ Logo suite

✦ Colour palette and typography

✦ Website refresh

A brand ready for what’s next

Thinking about your own brand?

If your business has grown but your branding still reflects where you started, let’s create something that feels more aligned with where you are now and where you’re heading next.

LET'S TALK ABOUT YOUR BRAND →