Homebysunday

SOCIAL-FIRST CONTENT CAPTURE ✦ IMAGE EDITING
A woman wearing a white tank top, denim shorts, and red cowboy boots is lying on the hood of a black car in a forested area. She is holding a wide-brimmed straw hat over her face, and an American flag is draped in front of her.

With the concept and creative direction for American Summer already established, Homebysunday needed a collection of imagery to showcase the products across social media and the website.

Working alongside the founder, I photographed the collection and edited the final images, capturing a mixture of product details, lifestyle moments and behind-the-scenes content from the shoot.

Bringing a new collection to life

The shoot brought together the details behind the American Summer collection: cowboy hats, red boots, denim and a setting that reflected the relaxed, country-inspired feel of the brand.

By combining lifestyle imagery, product details and candid moments, the final selection captured both the craftsmanship of the collection and the personality surrounding it.

The result was a varied bank of social-first imagery for Homebysunday to use throughout the collection launch ↓

Capturing the feeling around the product

Behind-the-scenes moment from the Home by Sunday American Summer campaign photoshoot.
Lifestyle campaign image featuring The Prairie hat and an American flag inspired by long summer road trips.
Close-up of The Prairie palm leaf cowboy hat with red Western boots during the American Summer campaign shoot.
The Prairie palm leaf cowboy hat photographed in long grass with red Western boots for the American Summer campaign.
Model stepping out of a vehicle wearing The Prairie hat during the Home by Sunday American Summer campaign.
Lifestyle image of The Prairie cowboy hat during the Home by Sunday American Summer campaign.
Behind-the-scenes moment from the Home by Sunday American Summer campaign photoshoot.
Polaroid photographs capturing behind-the-scenes moments from the Home by Sunday American Summer campaign.

Need fresh content for your business?

Whether you’re launching a product or need a fresh bank of content for your social channels, I can help capture social-first photo and video that feels natural to your brand and gives you more to work with online.

LET'S WORK TOGETHER →