Homebysunday

Homeby
sunday

Creative direction and campaign imagery for the launch of Homebysunday’s American Summer collection ↓

A woman wearing a white tank top, denim shorts, and red cowboy boots is lying on the hood of a black car in a forested area. She is holding a wide-brimmed straw hat over her face, and an American flag is draped in front of her.

Bringing a new collection to life

With the American Summer collection ready to launch, Homebysunday needed campaign imagery that captured the craftsmanship and spirit behind the brand.

Working alongside the founder, I photographed the collection and edited the final imagery, helping bring the American Summer campaign to life ↓

Behind-the-scenes moment from the Home by Sunday American Summer campaign photoshoot.
Lifestyle campaign image featuring The Prairie hat and an American flag inspired by long summer road trips.
Close-up of The Prairie palm leaf cowboy hat with red Western boots during the American Summer campaign shoot.
The Prairie palm leaf cowboy hat photographed in long grass with red Western boots for the American Summer campaign.
Model stepping out of a vehicle wearing The Prairie hat during the Home by Sunday American Summer campaign.
Lifestyle image of The Prairie cowboy hat during the Home by Sunday American Summer campaign.
Behind-the-scenes moment from the Home by Sunday American Summer campaign photoshoot.
Polaroid photographs capturing behind-the-scenes moments from the Home by Sunday American Summer campaign.

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Whether you're launching a new product, planning a content shoot or need an extra pair of creative hands, I'd love to help bring your ideas to life.

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Lifestyle image of The Prairie cowboy hat during the Home by Sunday American Summer campaign.
Packaging concept featuring bold typography, graphic shapes and colour exploration created as a brand identity concept by PMDN Creative.
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Behind-the-scenes moment from the Home by Sunday American Summer campaign photoshoot.
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Polaroid photographs capturing behind-the-scenes moments from the Home by Sunday American Summer campaign.
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Close-up of The Prairie hat with red Western boots during the American Summer campaign shoot.